Client

Name- WorldHome Collection From Puravankara

Locations – Bengaluru, Mumbai, Chennai

Vision – Envisaging the homes of the future under an exclusive collection hand-picked from the best of the world.

The Challenge

Puravankara is a reputed group with over 4 decades of experience. Though the brand is associated with ‘Trust’ and ‘Quality’, the growing need for luxury housing and a whole new evolution of The Upwardly Mobile Affluent Young Segment, necessitated a new facelift for the brand without disintegrating its existing repertoire.

• Thus there was an inherent need to uplift the face value of not just the project, but the location in its entirety.

The Methodolgy

• Puravankara as a brand believes in pioneering the next.

• Technologies like BluNex and the innovations like Miyawaki Forest themes add much more tangible value to not just a product but the brand.

• Amenities like World’s Largest Air Purifying Towers, make the brand stand apart.

• World class architecture and design associations, prove that only the best is delivered.

• If all these were branded like one, it will create a segment that caters to not just luxury segment, but the evolving Young and Affluent target group.

The Results