Client

Name - Runwal - Kanjurmarg

Locations – Kanjurmarg, Mumbai

Vision – Repositioning a lesser popular location as a bustling new destination.

The Challenge

• Kanjurmarg was considered an alternative to the popular locations like Powai, Mulund, Andheri, etc., in Mumbai. The prices were marginally lower than the well developed areas, even though the social infrastructure was well developed.

• Thus there was an inherent need to uplift the face value of not just the project, but the location in its entirety.

The Methodolgy

If the micro-market is perceived as a developing opportunity, there is enough and more reason for a customer to invest in a futuristic destination.

• Making a lifestyle destination out of Kanjurmarg

A futuristic location well within Mumbai (MMRDA), which has the potential to become a lifestyle destination of its own.

Crafted the unique reasons to believe:

Connectivity

Fantastic connectivity by rail, road and
upcoming metro. Close to JVLR, EEH, LBS Marg.

Infrastructure

• Just 10 mins from Powai and all its infrastructure.

• Close to hotels, restaurants, schools, hospitals, banks and other civic amenities.

Greens

Green surroundings with SGNP, Airoli Greens and Powai Lake.

Lifestyle

The largest gated luxury development in the micro market.
One of the largest in the city with bustling high street avenues.

A campaign that uplifted the face value of the location